Our story

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Since 1976, Advance has been at the forefront of New Zealand’s entrance matting and flooring industry. For decades, we have been trusted by architects, designers, installers, and builders for our industry-advancing expertise, our depth of knowledge, and the reliability of our people and products.
Industry-advancing flooring experts
Since 1976, Advance has been at the forefront of New Zealand's flooring and entrance matting industry. For decades, we have been trusted by architects, designers, project managers, installers, and builders for our industry advancing expertise and the reliability of our people and products. As designers and manufacturers of our own flooring systems, we understand the demands of every type of flooring and surface. This deep knowledge makes us the ideal partners for professionals who shape the built environment.
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Curated—from front door to back of house & beyond
From leading global flooring brands to Advance’s own locally designed and manufactured products, our carefully curated range encompasses solutions for every environment—indoors and out. Our floors are made for walking. And running, jumping, and playing. They are built to last. From hospitality to healthcare, offices to education, gyms to courts, we supply solutions for every industry, covering everything from the front door to the back of house and beyond.
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We work hard to make flooring easy
We pride ourselves on being easy to work with. Responding quickly, solving problems, building genuine relationships, making good on our promises. Easy, speedy, elevated service; it’s how we move flooring forward.
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Design is never still, it's always advancing
Every floor is a blank canvas. Architects and interior designers are fuelled by inspiration, and our job is to help ignite it. Builders and project managers make things work, and our role is to make it easy. We’re not so much a supplier, but a design-led collaborator. Whether it’s fit-for-purpose flooring innovations, colour trends, or sustainable materials, we stay at the forefront of design to better support builders, installers, project managers, and the A&D community.
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From our factory floor to yours
We create entry flooring solutions of a global standard while keeping it local. Advance is the only company that designs, engineers, and manufactures entry flooring solutions under one roof in New Zealand. Our end-to-end capability means better quality control, shorter lead times, reduced carbon emissions, and full-spectrum certainty for our clients and your clients.
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Family values for enduring partnerships
Advance is a multigenerational family business. Flooring is in our DNA. That’s why we treat our people, partners, collaborators, and clients like they’re part of the family. We look out for each other. We look out for you; we overcome challenges, and celebrate success together. We believe floors are to buildings as relationships are to businesses. They are the foundations of success.
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Advancing flooring for people & planet
We don’t compromise ethics for aesthetics, and are proud to be responsible citizens. We strive to source, design, and manufacture sustainably, and are active contributors to the communities we are a part of. From the wider architecture and design industry, to the local neighbourhoods where we live, work, and play.
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1
Industry-advancing flooring experts
2
Curated—from front door to back of house & beyond
3
We work hard to make flooring easy
4
Design is never still, it's always advancing
5
From our factory floor to yours
6
Family values for enduring partnerships
7
Advancing flooring for people & planet
1
Industry-advancing flooring experts
2
Curated—from front door to back of house & beyond
3
We work hard to make flooring easy
4
Design is never still, it's always advancing
5
From our factory floor to yours
6
Family values for enduring partnerships
7
Advancing flooring for people & planet
IMG_2045.jpg
Since 1976, Advance has been at the forefront of New Zealand's flooring and entrance matting industry. For decades, we have been trusted by architects, designers, project managers, installers, and builders for our industry advancing expertise and the reliability of our people and products. As designers and manufacturers of our own flooring systems, we understand the demands of every type of flooring and surface. This deep knowledge makes us the ideal partners for professionals who shape the built environment.
06_crop.jpg
From leading global flooring brands to Advance’s own locally designed and manufactured products, our carefully curated range encompasses solutions for every environment—indoors and out. Our floors are made for walking. And running, jumping, and playing. They are built to last. From hospitality to healthcare, offices to education, gyms to courts, we supply solutions for every industry, covering everything from the front door to the back of house and beyond.
JP1_5942.jpg
We pride ourselves on being easy to work with. Responding quickly, solving problems, building genuine relationships, making good on our promises. Easy, speedy, elevated service; it’s how we move flooring forward.
Lloyd110.jpg
Every floor is a blank canvas. Architects and interior designers are fuelled by inspiration, and our job is to help ignite it. Builders and project managers make things work, and our role is to make it easy. We’re not so much a supplier, but a design-led collaborator. Whether it’s fit-for-purpose flooring innovations, colour trends, or sustainable materials, we stay at the forefront of design to better support builders, installers, project managers, and the A&D community.
team-factory-4.jpg
We create entry flooring solutions of a global standard while keeping it local. Advance is the only company that designs, engineers, and manufactures entry flooring solutions under one roof in New Zealand. Our end-to-end capability means better quality control, shorter lead times, reduced carbon emissions, and full-spectrum certainty for our clients and your clients.
team-factory-2.jpg
Advance is a multigenerational family business. Flooring is in our DNA. That’s why we treat our people, partners, collaborators, and clients like they’re part of the family. We look out for each other. We look out for you; we overcome challenges, and celebrate success together. We believe floors are to buildings as relationships are to businesses. They are the foundations of success.
ffac81dea1d30f83e2046df800b5d5b4bafe4b0c-2000x1333.jpg
We don’t compromise ethics for aesthetics, and are proud to be responsible citizens. We strive to source, design, and manufacture sustainably, and are active contributors to the communities we are a part of. From the wider architecture and design industry, to the local neighbourhoods where we live, work, and play.
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Our mission is to make flooring easy. We simplify the entire process to empower you to elevate the places, spaces, and environments you create. We invest in our relationships, are collaborative team players, and follow through on our promises.


Every floor is a blank canvas. Architects and interior designers are fueled by inspiration, and our job is to help ignite it. Builders, installers, and project managers make things work, and our role is to make it easy. Because design is never still, it’s always advancing.

Moving flooring forward

Responsible citizens

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We strive to source, design, and manufacture sustainably, and are active contributors to the communities we are a part of, from the wider architecture and design industry to the local neighbourhoods where we live, work, and play.

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Every floor is a blank canvas.

Explore our flooring collections, with curated products from front of house to back of house.